The in-store experience in bookmakers hasn’t changed in decades

BoscaBet is transforming the way information is delivered to customer’s, creating a Live Race Centre experience that will add value to every event in-shop. It brings the benefits of digital into the physical space and opens new opportunities for retailers to offer smarter, more focussed offers.

 

We’re working with retailers now to create the betting shop experience of the future.

The in-store experience in bookmakers hasn’t changed in decades

BoscaBet is transforming the way information is delivered to customer’s, creating a Live Race Centre experience that will add value to every event in-shop. It brings the benefits of digital into the physical space and opens new opportunities for retailers to offer smarter, more focussed offers.

 

We’re working with retailers now to create the betting shop experience of the future.

GB & Irish Horseracing

The platform delivers racecards, form, live pricing, and premium content on all GB & Irish racing in a dynamic, live display environment. Ads and offers are pulled in automatically to specific screens.

International Racing

We process and display all International horse racing though the day, giving punters up to the minute information and pricing, and retailers a new way to deliver for an underserved market.

Greyhounds

All UK greyhounds with live pricing, premium content, and advertising. Races are served chronologically through the day, giving punters the next race up at any time.

GB & Irish Racing in Global Markets

British & Irish Horse Racing rightly has a reputation as the most competitive and highest quality in the world. We bring an exciting, live display of raceday data and premium content into LBO retail markets across the world.

Numbers

All major lotteries feeds automatically presented in ultra HD animated displays, driving interest and uptake.

CMS

BoscaBet CMS (Content Management System) is an online management platform which allows retailers to monitor and control their display network, including the advertising that displays on them.

AUTOMATION

At the core of BoscaBet is a commitment to automation that will deliver more intelligent solutions to retailers without the need for studio or local intervention.

LIVE PRICES

BoscaBet’s pricing engine is easily integrated with a retailer’s price feed to deliver a live pricing experience for customers. With pricing moving in and out in real time it’s easy to track what the market is for any event.

PREMIUM CONTENT

With contracts in place for content with some of the leading providers of content in the market, BoscaBet can leverage this to deliver the added value content that punters value in an online setting in the physical retail environment.

PROMOTIONAL

Retailers can upload their offers and ads to the CMS Library and the system will pull them down onto screens in shop as part of the system build each day. The system also pulls pricing and premium content automatically into templated ads to deliver exciting offers, such as trebles and hot tips of the day.

FERGAL DOWNEY

FERGAL DOWNEY

CEO

CEO of BoscaBet  with 10 years experience of the in-store digital media space. Obsessed with all things digital in retail.

CONOR O’BRIEN

CONOR O’BRIEN

Software Developer

BAI in Computer Engineering, Trinity College Dublin. Works on all things customer facing. Keeps manners on everyone else.

DERMOT BUTLER

DERMOT BUTLER

Commercial Director

Over 20 years in commercial roles in the digital display industry. In depth knowledge of the bookmakers world. Lapsed Oldham fan.

EVA LEONARD

EVA LEONARD

Software Developer

BSc in Computer Science, Trinity College Dublin. Applying her 5 years Java experience to create innovative solutions.

CONOR DOWNEY

CONOR DOWNEY

CTO

Over 20 years experience in computer engineering roles. Unique understanding of software & hardware systems. Claims he can dismantle an Airbus A380.

EUGENE MITCHELL

EUGENE MITCHELL

COO

Ex Marketing Director O2 Ireland. Depth of experience through roles in Sales, Finance, and Operations in Diageo & Telefonica. Proud Leitrim man. Embarrassed Arsenal fan.

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