Leading Independent bookmakers Winning Post have announced they are rolling out the BoscaBet digital betting shop display to their estate after a trial period. After reviewing the platform and the benefits it brings, Winning Post are converting their shops to the digital solution by replacing a static paper-based product, with a dynamic digital offering, which delivers live pricing, insights and offers to their customers.
Featuring British and Irish racing, international racing, virtuals, greyhounds and football content, BoscaBet allows retailers to remotely manage their network of displays. This enables control of what is on the walls of any shop at any time, changing the look of the shop as events progress through the day.
It’s this combination of remote management and automation which BoscaBet brings to the independent sector allowing retailers to deliver enhanced, live experiences for punters in their shops.
Dermot Butler, Commercial Director of BoscaBet, says, “We’re delighted that a leading independent retailer such as Winning Post are deploying BoscaBet across their estate. It’s a great vote of confidence in our platform, and our offering in the independent retail space.”
Roy Holbrook, of Winning Post, adds, “We’ve used BoscaBet’s Digital Betting Shop Display at our shop in Ascot for the last year and it has given us more control over what’s displayed on our walls and provides more betting opportunities throughout the day for our customers. In a challenging market like this we need to invest in our business to stay ahead of the competition, and BoscaBet helps us do that.”
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