The recent meeting at Kelso marked a milestone for pool betting in the UK.

It’s one year since Kelso was the first of the 55 racecourses that came together under the Britbet banner to deploy the BoscaBet Tote display platform. 

Through the year the participating racecourses have invested heavily in digital infrastructure in order to deliver BoscaBet’s dynamic display experience to racecourse pool betting customers, including live pricing, racecard data, premium form content and tips. 

The feedback from experienced punters and casual racegoers alike has been overwhelmingly positive as they find the displays simple to use and really engaging. In providing pool betting with a new dynamic look they have also boosted turnover at the courses.

There are now over 3,000 displays across the 55 racecourses running on the BoscaBet platform, with Kelso as the first and this year’s Investec Derby meeting at Epsom marking the last course to go live. 

Fergal Downey, CEO of BoscaBet, says, “We’ve been honoured to be involved in delivering such a transformative experience for the world’s leading racecourses, and it’s been great to look back on the performance of our platform in contributing to increased turnover on the courses.”

Nigel Roddis, Britbet Managing Director, adds, “It has been a busy year since launching our new on-course service, but the transition has been eased by having the BoscaBet screens. Racegoers appreciate the improved level of information and the up to date method of delivering that information. They are a key tool for us to provide key messages and to drive turnover.””

If you would like more information about this topic, please contact Fergal Downey at 00353868125852 or email at Fergal.downey@boscabet.com.